10 Reasons To Update Your Healthcare Website Now

Our expert team presents the top 10 reasons to update your healthcare website and refresh your digital marketing strategy. Find out what you need to know to set your healthcare business up for success in today’s competitive health market. 

Why You Need To Update Your Health Organization’s Website Now

The evolution of mobile applications, the internet, and telemedicine creates an incredibly complex environment for successfully marketing your healthcare organization. This makes connecting with your client base of patients, medical professionals, or investors much more complicated.

Having an updated website, fully optimized for today’s healthcare industry, is a critical first step to ensuring your success now, and preparing for your success in the future.

Reason #1 – Mobile Friendly & Responsive Design

More people use mobile devices and applications to access healthcare products and services than ever before. You need to make sure your healthcare organization’s website is mobile-friendly with a responsive design to reach the majority of online consumers. Google and other search engines reduce website visibility for non-mobile-friendly sites. This makes them harder to find. Optimizing the design of your website to be more mobile-friendly dramatically increases your chances of connecting with your customers. This is one of the main reasons to update your healthcare website.

Reason #2 – Connect & Engage With Your Medical Audience

Social media is essential for connecting and engaging with your medical audience. Updating your medical website with the newest social media features keeps you connected at all times. Upgrades, like making it as easy as possible to share your content on social media, will grow your business’s reputation and brand authority faster. Starting social conversations through content on your website converts into more sales and higher profits.

Reason #3 – Improve Your Website’s Functionality

Improving the functionality of your healthcare organization’s website is a must for increasing customer retention and return rates. If your website functions poorly, people will leave your site and you will lose business. Make sure this doesn’t happen by updating your website to function smoothly and seamlessly. This not only increases the likelihood of attracting and  retaining customers but also lowers your customer acquisition cost over time.

Reason #4 – Refreshing Your Healthcare Brand

Whether you’re doing a complete rebranding or just looking to refresh your healthcare brand, it all starts at your website. You might have new colors, a different logo, or an updated brand message, but it isn’t official until you’ve added the changes to your website. Giving your healthcare organization a brand refresh, with a modern design, can make your business more attractive to new customers.

Reason #5 – Update Your Digital Healthcare Technology

Healthcare web design and development are constantly changing as digital healthcare technology evolves. You need the right solutions to meet the needs and expectations of today’s tech-savvy consumers. Incorporating the most current digital technology solutions gives your business a technological advantage for achieving your goals.

Reason #6 – Prioritize Accessibility For All

According to the most recent studies, almost 300* million people worldwide live with blindness or are visually impaired. Desktop and mobile websites are required by law to be accessible** to all visitors and function properly to accommodate visitors who are disabled. UN Convention on the Rights of Persons with Disabilities recognizes access to information and communications technologies,  including the Web, as a basic human right. This makes updating your medical website to be accessible for all a top priority for healthcare companies.

Reason #7 – Embrace Workflow Automation

Save valuable time and money by embracing workflow automation. Website technology is always improving and automation helps you manage your website more easily. Automating workflows and sales funnels will directly impact your bottom line. Use the time and money you save to prioritize more important tasks on your to-do-list, and take your healthcare organization to the next level.

Reason #8 – Integrate Innovative Marketing Technology

Having aspects of your marketing technology integrated into your website makes your marketing more effective. It reduces the amount of time, money, and energy spent managing daily digital marketing. We can help you integrate and automate your marketing processes,  allowing you to capitalize on data and insights that increase the ROI of your marketing.

Reason #9 – Enhance Search & Analytics

In an age of business where search data and analytics are gold, you need to be ahead of the curve. We know how to fine-tune your analytics to maximize the benefit of every available data point. Staying on top of healthcare search data and analytics guarantees your healthcare organization will be front and center for searches related to your expertise. This boosts your chances of ranking high for the keywords and phrases your target audience is searching for. High rankings result in more website traffic, more business opportunities, and more sales.

Reason #10 – Step Up Security

Increasing the security of your healthcare website is critical. You’re in an industry where privacy, confidentially, and complex legal guidelines are highly important. Updating your healthcare website’s security ensures you are legally compliant. It also protects you from outside threats like hackers, information breaches, and other online risks.

In Summary

These may be the top 10 reasons to update your healthcare website right away, but they aren’t the only reasons. Your website is your virtual storefront. It’s the digital face of your company. It’s where your potential customers learn more about your business, and where your current customers access and interact with your products or services. Updating your healthcare website to meet the demands and expectations of today’s digitally-driven consumers will positively impact your business’s profits and progress.