Client’s Digital Marketing Services Request:
aACE software came to Marena Cosmos looking for a web development partner to coordinate with the Chief Marketing Officer to bring aACE to the next level of business growth.
Our digital marketing agency team at Marena Cosmos identified the most important requirements to improve aACE’s online visibility, beginning with a website redesign.
As identified in our discovery call our proposal is broken down into manageable phases with top priorities being addressed first:
- Phase 1 – aACE Website redesign
- Phase 2 – aACE Partners portal (Future phase)
- Phase 3 – aACE Digital MarketPlace (Future phase)
Primary Website Objectives:
- Design an attractive and engaging website
- Make sure the site works well on mobile devices
- Improve the overall user experience
- Assure accessibility for all people
- Critical – identify and help aACE website users access the most popular pages and content that were difficult to find on the website directly.
Phase 1 – aACE Website Redesign and Development
As an experienced website design agency, Marena Cosmos understands that your site is the doorway to your digital storefront. We took all of these factors in mind when designing and developing the new aACE website.
Designed and programmed to be ADA compliant following WGAC 2.0 standards
Our expertise in online ADA compliance makes us qualified to be a leading website accessibility agency. Adding WGAC 2.0 standards to the aACE website gives them an advantage in marketability and compliance.
Competitive digital brand presentation on par with Netsuite and QuickBooks
Being a full-service web agency allows our team to offer various valuable digital marketing services.
Doing that allowed Marena Cosmos to create stunning visuals and unique branding elements for aACE, simultaneously elevating its brand image and strengthening its reputation as a leader in its industry.
Built to support next-level business growth
The future is now and you need to be ready for it when it gets here. That’s why we outfitted the new website with built-in options to support new features and benefits as the business grows.
Our Digital Marketing Agency Solutions:
Marena Cosmos Website development process is proven because our clients succeed. And aACE Software is a prime example. See how we did it!
Stages include:
Analysis of the Current Landscape
To understand this we have a lot of great tools to draw audience data and insights from which include but are not limited to:
- Google Analytics
- Uber Suggests
- Similar Web
- Spyfu
- SEMRUSH
All of these digital marketing agency tools are very helpful in understanding exactly how users view your content and what matters to them the most.
Strategic Planning
Persuasive and interesting content engages the audience while creative and cohesive visuals keep them engaged.
Engineering
Progression in engineering creates constant innovation and having the most advanced solutions readily available can ensure success.
For Wireframe Development and Page Design for aACE, the following were used:
- Adobe XD
- Figma
- Hubspot
- Magento
- WordPress
- Amazon AWS
The programming of the website flowed rather well except for a custom-developed widget to integrate Zoom so that multiple different webinars could be promoted simultaneously. This was a challenge because the standard tool provided by Zoom did not provide support for registering a single user to multiple webinars in one post. Nevertheless, with absolute dedication, our programming team built the app as the client expected.
Design
Design isn’t just about making things look good. It’s about solving problems, and that’s precisely what our team did.
Creating custom art where it was needed to be sure aACE’s audience understood exactly what they were offering to help them find answers to their problems
Programming
From data collection and analysis to developing customized software solutions, you can trust Marena Cosmos to deliver the insights and solutions you need to take your business to the next level.
Testing
Testing things before they fail is how you avoid failure in the first place. We stand by the work of our digital marketing services because we test every feature.
Support
Our customer support team is always available to answer any questions or concerns you may have during a project, making sure you get the most out of your digital marketing agency.
aACE Website Results:
- 100% increase in visitors
- 50% increase in visitor time
- Without any paid search or paid advertising
- Happy client ready for the next stage of growth!
- Results better than expected:
Hey Kathy, Jack,
Thanks for your team’s amazing work on our website! I couldn’t be more pleased 🙂 We would definitely like to be a case study!
Since working with Marena Cosmos as its go-to full-service web agency, aACE receives many compliments from its customers.
More importantly, the company is seeing more activity on its site with increases in interaction time.
We’re all about making your life easier. That’s why our digital marketing agency has a mission of turning our clients’ businesses into online sensations through creative design, smart digital marketing strategies, and innovative technologies, leaving them more time for what really matters – running their company, enterprise, department, and mission!
Don’t just take our word for it. With this case study, we not only showcase another one of our successful customers’ websites and digital marketing services, but also help define our process for you so you can create a successful website yourself, or better understand how we build great websites.
Learn more about how we design and develop great websites, brands, and digital marketing campaigns by scheduling a call or dropping us a note today.
Looking for more digital marketing services tips? Check out 10 Reasons Why it May Be Time to Update Your Website
Or
How to Make Your Website ADA Compliant – Website Accessibility Agency
– Marena Cosmos Website Design Agency
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