What Is An ADA Compliant Website?
The Americans with Disabilities Act (ADA) requires businesses to provide equal access to products and services. This includes ADA requirements for physical access like wheelchair ramps and braille signage. There are also ADA requirements that apply to digital access to products as services. ADA-compliant websites meet specific requirements for colors, font style and size, contrast, and many other website design and developmental aspects.
Why Your Healthcare Organization Needs An ADA Compliant Website
According to the CDC, 61 million adults in the U.S. are considered disabled. One in every four American adults has some type of disability. If your healthcare organization’s website is not accessible to people with disabilities, then you’re cutting your products or services off from some of the people who need them the most. In addition to turning away millions of potential customers whom you could provide care to, not having an ADA-compliant website puts you at significant legal risk.
Here are the reasons why!
1. Limit Your Legal Exposure And Avoid ADA Lawsuits
ADA website requirements are enforceable by law. The rise of lawsuits being filed against companies for not having an ADA-compliant website is rising. If your healthcare organization’s website does not meet ADA compliance, then your website puts your business in a vulnerable legal position. Limit your legal exposure immediately by updating your website to be fully ADA-compliant. Now is the time to get up to compliance and avoid costly ADA lawsuits.
2. Give Everyone Access
Remember, one in every four adults in the United States is diagnosed with a disability. Making your healthcare website accessible to people with disabilities increases your potential customer base by 25%. That’s a large demographic of people your business is currently ignoring if you haven’t already integrated the proper accessibility tools. It’s not just about making sure you’re up to code for ADA website compliance. It’s about allowing equal access to everyone.
3. Serve An Underserved Market
ADA lawsuits regarding website compliance are rising because the majority of companies completely neglect the online needs of individuals with disabilities. However, newly innovative technological solutions are making ADA website compliance easier to manage. More companies are making their websites ADA-compliant to meet the requirements of the law, as well as serve a currently underserved online market.
4. Improve SEO Ranking to Drive Traffic
Because ADA compliance is a legal requirement, search engines are prioritizing ADA-compliant websites in search results. Not having an ADA-compliant site reduces your visibility in online searches. This makes it challenging for your current customers to find you online, and even more difficult for new customers to discover your business. More companies are starting to integrate accessibility tools to remain legally compliant and make sure their website maintains maximum visibility to drive traffic.
5. Increase Visitors And Sales
Clearly, following the law to get your healthcare website ADA compliant is the right thing to do. In addition to abiding by the law, updating the accessibility of your healthcare website increases your visitors in more than one way. It provides access to more people, serves a market whose needs aren’t being fully met, and improves your SEO. All of these points result in increasing visitors to your healthcare business, which increases sales, and good karma.
In Summary
ADA website compliance is the law. Every person has the right to equal access to goods and services, in person, and online. We have the expertise and the experience you need to get your healthcare website up to compliance so you can avoid costly ADA lawsuits. Avoiding litigation is only one of the many reasons your healthcare business benefits from ADA compliance. Open the virtual doors of your business to everyone by making your healthcare website ADA compliant today.
Why choose Marena Cosmos?
We have worked on numerous healthcare websites to make sure they are ADA compliant, following very specific legal requirements. Find out how making your healthcare website ADA compliant can save you from costly lawsuits and improve your bottom line.
Download our Quick Guide to Website ADA Compliance for free.
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