The world famous Peter Luger Steak House has faced the pandemic and its unprecedented repercussions head on by adapting quickly to meet its customers’ needs. By launching ecommerce, order management technologies, and good old New York City street smarts, Peter Luger is continuing to serve New Yorkers and steak lovers everywhere at a time when many restaurants are closing their doors for good.
Eater wrote a compelling exposé on the inside workers of Peter Luger during the pandemic. You can read the article in Eater here.
The Wall Street Journal also wrote a good article about their strategy here.
This article by Insider talks about the adaptability of this 133-year old restaurant.
If you’re interested in learning more about how we help Peter Luger and other famous restaurants deliver their ecommerce, we would love to talk with you. Click here to schedule a meeting or contact one of our ecommerce website and app team members.