According to a comprehensive study published February, 2020 by Ascend2 and Research Partners reveals a lot of the mystery behind the success and failed implementations of marketing technology. One crystal clear problem that seems to be cropping up regularly is how much longer and how much more effort an integrated or marketing automation project takes. Realy?… Huh.. How surprising?
A second issue that we have run into time and time again is the “displeasure” a user has with a complex user experience and how this impedes adoption. Our team has spent years customizing user experiences so it has not been difficult for our UI/UX team to understand the significance in providing the unique user experience that is required for the user or customer and adjust accordingly.
We at Marena Cosmos would love to share more insights and experiences that we have had with you. Please feel free to reach out – we would be happy to talk more.
We hope you enjoy the Article from Ascend 2 Research Based Marketing – MarTech Stack Optimization Survey published February 2020 as much as we have.
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