Marena Cosmos digital team has spent a lot of time listening, learning, researching and experimenting. Based on our team’s accumulated wisdom, we have come up with the top 10 reasons why it’s time to update your website and digital marketing plans.
Mobile web usage is growing by leaps and bounds, so you need to make sure your website can be viewed on a wide variety of devices, including desktops, laptops, tablets, smartphones, and watches. By incorporating responsive design into your new website, you’ll be assured of reaching a larger audience than you would with a website that’s not mobile-friendly. Additionally, and one of biggest reasons why it’s time to make sure your site is mobile friendly, is that Google and other search engines are making it harder for people to find non mobile friendly sites.
REASON 2
Social Media Enable Your Website
REASON 2
If your website doesn’t feature Social Media, you are way behind the times. Links to your Social Network profiles is the bare minimum you must include but, if you’re looking to stay relevant, you need to include social sharing tools that make it easy for users to Share, Tweet, or Pin your content. Redesigning your website can help make it easier for users to connect with you socially and spread the word about your business via their social networks.
REASON 3
Improved Functionality
REASON 3
If you want to add a blog, form, ecommerce, or other major features or tools to your website, a redesign is most likely in order. That way you can ensure that everything flows seamlessly throughout the website and it won’t look like the new feature(s) was just tacked on as an afterthought.
REASON 4
Brand Refresh
REASON 4
If your business has undergone rebranding, you’ll most certainly need to redesign your website (along with your other marketing materials). Rebranding isn’t always just about a new logo and colors. It often will require an update to the content of your website as well, so don’t forget that aspect of your website makeover.
REASON 5
Updated Technology
REASON 5
The web design and development world is always changing and web technology that was innovative and cutting-edge a few years ago may now be out-of-date (Remember Myspace?). A proper website redesign will help you take advantage of the latest technology that users expect and make it easier to rank in search engines.
REASON 6
Accessible to All Users
REASON 6
According to the most recent studies almost 300* million people worldwide live with blindness or are visually impaired. Desktop and Mobile websites are required by Law to be accessible** to all visitors and function properly to accommodate to visitors who are disabled. UN Convention on the Rights of Persons with Disabilities recognizes access to information and communications technologies, including the Web, as a basic human right.
REASON 7
Website Automation
REASON 7
Website technology platforms have gotten a lot simpler to use, eliminating the multiple steps in managing a website. This brings website management to a whole new level of simplicity. Imagine cutting your time in half to do the daily, monthly, and annual updates.
REASON 8
Integrated Marketing Technology
REASON 8
Marketers on average can work on 10 different software technologies to manage their daily digital marketing. Consider integrating and automating processes that allow the flow of data and insights to move seamlessly; providing insights that will allow your marketing to be more effective and without so much expense and energy.
REASON 9
Search and Analytics
REASON 9
Google Analytics is a free marketing tool that can be used to provide invaluable insights regarding the success or failure of your website. Out of the box, the tool shines with information that can help you grow your business or improve the investments you are making in digital marketing. Google Analytics can be fine tuned and set-up by professionals to help find you the best opportunities that you are missing out on or the best performing customers.
REASON 10
Security
REASON 10
You cannot turn on the news without hearing about how hackers are infiltrating all kinds of technology. From Denial of Service attacks that bring a website to its knees, to attacks where credit cards and identities are stolen. Your website, along with being a great opportunity, is a potential source of all kinds of mischief and potential liabilities. It’s time to get your site as secure as possible so that you are not another victim of such heinous crime.
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